You don’t need to have a web shop to make money with your website.  Web Strategy Fundamentals deals with building a website from a visitor perspective and the business-related structures that should be in place today to make a website profitable for the organization.  The book is not about web design or web development.  It’s about how to strategically creating a platform for your Internet marketing.  It doesn’t matter if the website is for a municipality, a company, a non-profit organization or a sports association.  The fundamental mechanisms for web strategy works for all types of websites.  The book starts with a foreword from Internetworld’s Swedish editor in chief Magnus Höij. 

 

This is the English version of the Swedish book "Webbstrategiboken".